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Brochure website This is the equivalent of putting your product brochure or catalogue online and will contain much of the same information as a 3-page site but with more details and pictures on individual products and services. Although it offers greater depth, you should aim to keep it simple as Internet users have a notoriously short attention span. Don't try to make navigation too complicated - the fewer number of clicks it takes a user to find the information they need the more likely they are to find it. If you do not want to trade online - either because the product or service you sell isn't suitable or you don't feel your customer base is ready - but you feel your product range or services could benefit from more detailed explanations, then this is the right solution for you. Online store If you feel that you, and your customers, are ready to do business online then the next step is to set up an online store. Unless you have the sort of product that can be delivered over the Internet, this has a number of important business issues. You need to be able to fulfil a customer order, ideally within three days, anywhere in the country. And you need to be able to set up a customer service department to deal with problems, late deliveries, refunds and exchanges - the details of which must be displayed clearly on the website. More... |
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